Airbnb x Milan Winter Olympics

An official sponsor of the Milan 2026 Winter Olympics, Airbnb wanted to put hosts at the forefront with their tips on discovering the great city of Milan and its hidden gems.

Conceived as a love letter to the a design capital of the world, we put together an OOH campaign with each tip and a portrait of the host, with a visual direction that nods to 1960s Italian poster design and rooted in an analog photographic approach.

CD: Bridget Harris, Curro de la Villa Zamora, David Oswald, Eric Grunbaum, Kako Mendez, Luke Harris, Rey Andrade, Scott Trattner, Yahkeema Moffitt
Photo: Brian Flahtery, Lisa Ferkel, Paul Wysocan
Copy: Mara Rizzetto, Valeria Raimondi
Design: Ali McNair, Brianna DeFelice, Tim Saputo
Production: Allison Banna, Cara Hickson, Mo Mihalik, Nicole Kunz
Illustrations: Hatty Staniforth
Animation: Riccardo Agostinelli