Apple

The Worldwide Developers Conference is the annual event Apple hosts to showcase its new tech with talented developers from around the globe at the San Jose Convention Center.

Inspired by the new 'mind-blown' emoji, we created a graphic system which incorporated Apple icons and emojis as LED lights to hint at the upcoming Dark mode launch. This extended across graphics for the live Keynotes, environmental design around the conference center, an exterior animated facade, OOH across San Jose, custom shirts and jackets, and email invitations.

CD: Sam Bebbington
Art Directors: Dominic Taylor, Lucien Ng
Design: Ali McNair and Zach Hurley